Conversion Based Pricing
for Content Engagement
Engaged reader is Natify's primary unit of value. Reading means a start of a buying journey, reading means qualification of the person's interest and a possibility to start a relevancy based content-dialogue with the person - sounds extraordinary for advertising? Natify's clients only pay for reads, which is defined as at least 50% of the in-media article text scrolled AND at least 10 seconds spent with it from start of scrolling.